They started as a passionate butcher family, who wanted to promote people excellent produce of their region. It all started in 1989, when Jean Meunier created Convivial. Jean Meunier was butcher, like his father, grandfather and great-grandfather before him, he continues using the skills and know-how passed down from eight generations in the trade. Convivial developed a method of cutting meat into ultra-fine slices. The process was patented and led to the creation of the company's flagship product the Charolais Beef Parfait.