An American IPA with a bitter edge that will push your citrus tolerance to the brink and back.
The product has been discontinued in our webshop
In the spring of 2007, Martin and James (the founders of BrewDog) decided it was enough for them: they wouldn’t ask for more of the industrially produced Lager beers that dominated the UK market at the time. Investing all their money in a small brewery, they started brewing their own craft beer. At that time, the beer was only made in small quantities by hand, and it was only delivered to the surrounding shops. They first came into the spotlight when they brewed Tokyo, which at the time proved to be the strongest beer in the UK. They even got into television with this beer and only went in the second year after it was founded. Development from then on was unstoppable. By 2009, BrewDog had become the fastest growing alternative brewery in the UK market and began to conquer overseas markets as well. This year, Punk IPA became the best-selling beer in Scandinavia. It was the year it was announced on the internet that anyone could buy BrewDog shares. Success was guaranteed, with 1,300 investors deciding to become owners. Today, 55 of their beers are sold and their annual production is more than 100,000 hectoliters.
Elvis Juice is loaded with tart pithy grapefruit. This IPA has a caramel malt base, supporting a full frontal citrus overload - grapefruit piled on top of intense aroma hops. Waves of crashing pine, orange and grapefruit round out this citrus infused IPA.
