The brainchild of a group of vermouth lovers was therefore brought to life by a true craftsman, with the right mindset and way of working, and the ability to revive forgotten recipes and create products reflecting an almost forgotten craft tradition. Craftsmanship is all about wisdom and patience, the antithesis of the current trend towards industrialization. It is about a whole community of people – growers, pickers, master distillers – each one contributing, through their own manual skills, to the integrity and quality of the end product. The production ethics believes that direct contact – sometimes a real friendship – between all those involved in the production process is as important as the quality of the ingredients, or as the perfection of the recipe.