The brand was created in 1978. It is known for its unusual packaging; its bottle was designed to look like a Christian friar, complete with a knotted white cord around the waist. According to the manufacturer, the name of the liqueur is based on a legend of a hermit monk named Fra Angelico who lived in the Piedmont region of Italy and "created unique recipes for liqueurs". The bottle itself most closely resembles the habit of a Franciscan friar.The brand was purchased by Gruppo Campari in 2010, having previously been owned by William Grant and C&C Group.