Choya is a renowned Japanese beverage company known primarily for its production of umeshu, a traditional Japanese liqueur made from steeping ume fruits (Japanese plums) in alcohol and sugar. Established in 1914, Choya has become a leading producer of umeshu, offering a wide range of products that cater to various tastes and preferences.
In addition to umeshu, Choya also produces other alcoholic beverages such as shochu, a distilled spirit popular in Japan, as well as various fruit liqueurs and wines. The company is committed to using high-quality ingredients and traditional production methods to create authentic and flavorful drinks.
Choya's products are well-regarded both domestically in Japan and internationally, with their umeshu particularly appreciated for its balanced sweetness, rich fruit flavors, and versatility in cocktails or enjoyed on its own. Beyond its product offerings, Choya is also known for its innovative marketing strategies and collaborations, helping to promote Japanese culture and beverages worldwide.