The Asahi Super Dry was first introduced in Japan in 1987, launching a passion for extra dry beer not only in the island nation but around the world. Japanese innovation and technology is reflected in the exterior of the product, suggesting clarity and quality in its packaging and design.
Asahi (ア サ ヒ ビ ー ル 株式会社 Hepburn transcription: Asahi Bīrs Kabushiki Gaisha, Hungarian transcription: Asahi Bīru Kabusiki Oro) is one of Japan's leading brewing companies; is the center of the Japanese capital, Tokyo. By the way, “Asahi” (朝日) means a rising day in Japanese. Asahi Company was originally founded in Osaka in 1889 as “Osaka Brewery” (大阪 麦 酒会 社 Hepburn transcription: Osaka Bakushu Kaisha). During World War I, Germans worked in the factory. This is how Japan tried to learn the tricks of brewing in Europe. The result was Asahi, which was considered a Japanese beer that rivals the Germans.
The beer is made from excellent, high-quality ingredients that are unmatched, with a super-dry and refreshing taste called 'karakuchi'. Japanese brewing standards, innovative fermentation technology and high-quality ingredients selected from the original recipe - yeast, hops, barley, rice - together provide consumers with this authentic “karakuchi” flavor that is a hallmark of Asahi Super Dry.
