Every drop of Absolut Elyx is made from winter wheat grown on one single estate in southern Sweden. The Råbelöf estate has been cultivating its wheat since the 1400’s. The region has the ideal climate for producing winter wheat, with dry, cold winters and long, warm summers.
The original legal predecessor of Absolut vodka was created by businessman Lars Olsson Smith in 1879 in Åhus. Until the 1970s, it was not labeled as vodka, but as Absolut Ren Brännvin ("absolutely pure (burnt) spirit"). It was positioned as a premium international brand in 1979, when it was named Absolut Vodka. In March 2008, the Swedish government sold VS Group to the French company Pernod Ricard.
This year Absolut Elyx celebrates an exciting evolution with the unveiling of a striking new bottle design. Pioneers in the pursuit of perfection and craft, the new Absolut Elyx bottle continues to be a symbol of emboldened luxury, providing an even bolder shelf stand out that gives a stronger platform for brand storytelling.
