Cîroc is the first vodka in the world whose raw material is not some type of grain or potato, but grapes, so it offers an unusual taste experience compared to classic vodkas: extremely soft, clean taste, with a slightly citrusy aroma.
Cîroc is a brand of alcoholic beverages produced in France since 2003 and distributed by the British-based multinational alcoholic beverage maker Diageo. The brand family includes vodka, flavored products containing vodka, and brandy. Since 2007, the marketing and promotion for Cîroc in the United States has been handled by Sean "Puff Daddy" Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo.
The grapes used for Cîroc vodka are snap frost grapes; Mauzac Blanc from the Gaillac region of France, and Ugni Blanc from the Cognac region. The juice extracted from these grapes is cold fermented. It has a smooth, naturally refined taste.
